← All notes Next note A company isn’t working hard. It’s building a system.
An experiment is a question.
By Aaron Alba
Shopify. Dropshipping. E-commerce. Trading. And other ideas.
Some worked. Some didn’t. I lost money. I got things wrong.
What changed is how I see it: an experiment isn’t an exam you pass or fail. It’s a question you ask the market.
And the market always answers.
What I take from it
- Before you test, write down the question.
- A failure with an answer isn’t a failure.
- Every experiment leaves you the next question.